Nussbaum Technology to Launch Bidding Intelligence Platform, Partners with KSM Transport Advisors

November 18, 2025   

HUDSON, IL—Nussbaum Technology, LLC, a sister company of Illinois-based carrier Nussbaum Transportation Services, has announced the creation of BidRight, a bid automation and intelligence platform that helps carriers win more profitable freight and maximize network potential. Nussbaum Technology has also partnered with KSM Transport Advisors to develop and market the product. The new venture was first announced on October 8, 2025, at KSMTA’s FreightMath Alliance conference in Indianapolis.

BidRight’s automation, pricing intelligence, and collaboration tools bring speed, insight, and clarity to the bidding process, empowering carriers to bid with confidence. Its core capabilities include:

• Bid Management – users can quickly import RFPs into a standardized format and organize/track bid projects in one centralized platform.
• Workflow Collaboration – users can easily review progress, assignments, and comments from team members. They can also flag important issues for upcoming meetings.
• Pricing Intelligence – market data, network and profitability analysis, past decisions, and other key variables are embedded directly in the workflow.
• Award Review – carriers can evaluate awarded lanes and quickly identify unprofitable freight.

BidRight’s pricing intelligence includes network and profitability insights from FreightMath™, KSMTA’s proprietary analytics engine that quantifies network profit potential. With FreightMath’s trusted metrics embedded directly in BidRight’s workflow, fleets can evaluate rate competitiveness and operational impact (e.g., running “what-if” scenarios to predict how each opportunity affects network density, asset utilization, and total profitability before committing). KSMTA will also serve as the marketing partner for BidRight.

BidRight was originally developed by Nussbaum Transportation to boost efficiency in their pricing department. Since its inception in 2017-2019, the software has revolutionized Nussbaum’s bidding process, enabling them to bid 20x faster, complete team reviews 15x faster, and maintain rates 5% above the market for 10 consecutive quarters. It also earned CCJ’s Innovator of the Year award in 2025. In September 2025, Nussbaum Technology emerged from this innovative culture as a separate company focused on bringing intelligent software solutions to the trucking industry. Tyler Dietrich, who led the original development, now serves as President of Nussbaum Technology.

“The industry needs a tool built by a carrier to address real pricing issues,” said Dietrich. “BidRight’s tools and FreightMath’s profitability engine are aligned and highly complementary, offering a complete solution. I’m looking forward to what it can do for more carriers.”

“Nussbaum has long been recognized not only as a strong operator, but as a company deeply committed to building a smarter, stronger truckload carrier community through collaboration and responsible innovation. Their willingness to share best practices and elevate industry standards embodies the belief that a smarter competitor is a better competitor,” states Chris Henry, President, KSM Transport Advisors. “We’re proud to partner with a team so focused on continuous improvement and leveraging technology to create long-term, carrier-centric success. Integrating our FreightMath network profitability engine into BidRight brings together two like-minded organizations that are dedicated to helping carriers make more intelligent, data-driven decisions.”

BidRight is expected to launch commercially in 2026. Nussbaum Technology is currently conducting alpha tests with a select group of carriers to gather product feedback. To learn more about BidRight, or to apply for the alpha cohort, please visit nussbaumtech.com.

Preview of the BidRight Workflow

Nussbaum Technology seeks to positively impact the trucking industry though software as we build the future of carrier intelligence. Our flagship tool, BidRight, will empower carriers to win more profitable freight, optimize their networks, and bid from a position of strength and confidence. For more information, and to opt-in for regular progress updates, visit nussbaumtech.com.

Nussbaum is an industry leader in over-the-road freight transportation. Since 1945, trust and integrity have guided our operations as we serve our customers and employees with a level of care and integrity unique to Nussbaum. In 2018, we began a new journey as an ESOP, giving our people an ownership stake in the company. As employee-owners, we are purpose-driven to create a positive impact with every interaction and maximize Nussbaum’s potential for ourselves, our families, our customers, and our partners. For more information on our award-winning services and top-paying driver careers, visit nussbaum.com or nussbaumjobs.com.

KSM Transport Advisors (KSMTA), an affiliate of Katz, Sapper & Miller (KSM), partners with truckload carriers to strengthen network profitability, improve balance, and elevate both strategic and tactical decision-making. Using its proprietary FreightMath™ model, KSMTA quantifies dispatch-level profitability with math, not emotion – empowering carriers to align pricing, freight mix, and operations with long-term, sustainable success.

KSMTA works with more than 80 truckload carriers across North America, helping each develop data-driven strategies that align with their unique operating models and growth goals. For more information, visit www.freightmath.com.

Katz, Sapper & Miller (KSM) is one of the top 50 largest independent advisory, tax, and audit firms in the United States. As an ESOP, we take pride in a business model that reflects our people-first culture where all employees have an ownership stake in the company. Through our deep experience across multiple disciplines and industries, we provide our clients with the inspiration, insight, and technical expertise they need to achieve great things. Headquartered in Indianapolis, we operate multiple offices and serve an impressive roster of clients across the nation who count on us to be their trusted advisors. For more information, visit ksmcpa.com.

Nussbaum Marketing Department | marketing@nussbaum.com | p:  309-260-3423