Looking to the Heavens
It has been two years since we began our Faith & Family campaign that originally included 80 trailers wrapped in colorful vinyl graphics featuring 4 scenes that showcase family moments and activities.
These 4 scenes included a father teaching his daughter to ride a bike, a husband and wife enjoying a walk in nature, a two boys with their dad on a fishing trip, and a family gathered around a fire at their camping site.
We knew we had something really special going with these trailers and this campaign, so we added 30 more trailers last year with a picture of a family horseback riding before a beautiful sunset.
Now, I’m excited to shareour newest addition to the Faith & Family series of trailers.
This new scene, titled “Stars Over Corona,” features a father and son beneath a brilliant night sky in a magnificent and awe-inspiring setting at Corona Arch in Utah. I feel this scene positively portrays the values of both “Faith” and “Family” by sharing quality father/son time, and also by sharing that time in awe and wonder of God’s creation and looking to “the heavens.”
We’re looking forward to having 30 of these new trailers rolling out between May and June, so keep an eye out for them in the coming weeks and months!
The Impact of Sharing Our Values
In the two years these trailers have been on the road, we’ve received countless messages and phone calls in appreciation of a Faith & Family message. These messages have come from customer facilities, drivers, industry peers, and particularly the motoring public, who may have no other association with trucking or transportation at all.
Our primary goal and purpose in carrying out this campaign was simply to share our company values and impact the lives of people who read our message. We felt a higher call to share these values, and the tremendous show of support has been overwhelming and humbling evidence that we are going the right direction.
I’d like to share a touching story from one of our drivers along with a few other notes we’ve received over the last couple of years.
This first story comes from one of our drivers, Kevin W.:
”I was hauling a trailer that has a picture of the dad with his daughter on the bike. I had pulled into a truck stop in Indiana, and was out of the cab when a pickup swung around in front of me. I thought this was a bit unusual since you don’t see many four wheelers in the parking area of the truck stop.
The driver was an older gentleman. He lowered his window and said ‘hey sir.’
I walked to his window and he asked if he could take a picture of the side of the trailer.
I said sure, but I charged a dollar per picture! He laughed with me and told me a story that brought tears to my eyes.To make a longer story short, he told me that he had just recently lost four members of his family in a car accident. When he saw our trailer, he turned around to follow me into the truck stop in order to get a picture. Seeing the girl and dad together caught his attention and touched his heart as well.
He said it was one of his last memories of his son and granddaughter before they died.
I could continue on sharing numerous examples of messages and phone calls expressing the same appreciation. Our company Mission and Vision states that “We wish to honor God by impacting the lives of our employees, vendors, customers, and community… We want to improve the lives of each person we interact with… Regardless the type of interaction, we want others to be in a better place for having done business with our company.”
The impact truly has been great, and I believe God is being honored through this message.
